News & Features

What’s Pouring: Luxrow debuts Rebel 100 Rye plus Hard Mtn Dew and Guinness Open Gate Brewery Chicago

Lux Row Distillers introduces Rebel 100 Rye

Lux Row Distillers recently announced the newest variant in the Rebel brand family: Rebel 100 Straight Rye Whiskey. Rebel 100 Rye is now hitting retail shelves across the country at a suggested retail price of $19.99 per 750 ml bottle.

Rebel 100 Straight Rye Whiskey delivers smooth, spicy rye flavor via its 51% rye, 45% corn and 4% malt mash bill. Offered at 100 proof, Rebel 100 Rye features a spicy nose that opens into rich rye flavor balanced by hints of vanilla.

“Based on the continued success of both Rebel 100 Kentucky Straight Bourbon Whiskey, we’ve elevated the proof of its rye counterpart,” said Eric Winter, brand manager for Rebel. “Rebel 100 Rye drinkers still will enjoy the award-winning smooth, spicy rye flavor of Rebel Rye at a proof level that amplifies its taste profile and stands out even better in classic cocktails.”

Hard Mtn Dew adds LiveWire to its lineup

One year after the launch of HARD MTN DEW®, the brand announced the release of HARD MTN DEW Livewire®, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic, fan-favorite soft drink with a jolt of orange citrus refreshment, 5% ABV, no caffeine, no added sugars and 100 calories per serving.

“Since the launch of HARD MTN DEW, we’ve pushed boundaries and challenged convention, even going so far as to marry a fan to show our love and commitment to HARD DEW Nation,” said Erica Taylor, Senior Brand Director for HARD MTN DEW, The Boston Beer Company. “To launch new HARD MTN DEW Livewire, we’re inviting fans to celebrate spring break with us in the least conventional way possible. In the one place synonymous with both oranges and everyone being definitely over 21, we’re ready to party like only HARD DEW can.”

HARD MTN DEW Livewire is now available in 24-ounce cans where HARD MTN DEW is sold. HARD MTN DEW is currently available for purchase in Florida, Iowa, Tennessee, Arkansas, Minnesota, Oklahoma, Missouri, Illinois, Ohio, Virginia and Las Vegas — with more coming.

Guinness Open Gate Brewery Chicago set to open this summer

Guinness recently announced that the Guinness Open Gate Brewery (OGB) Chicago will open its doors to the public this coming summer, bringing locally-inspired brews and community collaborations to Chicago’s vibrant West Loop neighborhood. This is Guinness’ second brewing facility and taproom in the United States, the first of which is the Guinness Open Gate Brewery in Baltimore, Md.

“Chicago and Guinness have been part of each other’s stories for more than a century, and OGB Chicago has been a dream throughout – we are thrilled to open our doors to the West Loop community this summer,” said Ryan Wagner, national ambassador of Guinness. “As we grow closer to the opening date, we are looking forward to the brewery becoming a part of our new neighborhood with a lively food and beverage program, unique retail offerings and impactful community partnerships.” 

Located in Chicago’s West Loop neighborhood at 901 W. Kinzie St., the Guinness Open Gate Brewery Chicago will deliver an American craft beer experience that is authentically Guinness and distinctly local. The taproom will showcase local collaborations that highlight the rich history and flavors of Chicago, bringing the style of each of Chicago’s 77 unique neighborhoods to life within the taproom walls. 

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