News & Notes

What’s Pouring: New Amsterdam Vodka launches Wildcard line plus Wyoming Whiskey releases National Parks No. 2 and bigger bottles coming for two Lux Row offerings

New Amsterdam Vodka enters the ready-to-drink market with Wildcard

Photo Courtesy of New Amsterdam Vodka

Spirit of Gallo’s New Amsterdam Vodka recently announced the release of Wildcard, a vodka-based line of hard beverages and the brand’s first-ever offering in the ready-to-drink category.

Wildcard is made with real New Amsterdam Vodka and available in three delicious flavors, at 8% ABV:

  • For those looking for a punch of tartness, Original Hard Lemonade has fresh citrusy notes that will leave you ready for a day in the sun.
  • Classic Hard Punch was made for those craving a bit of nostalgia, with a surprising sweet and sour combo.
  • Third in the lineup is Lemon Hard Tea, a vodka-infused spin on a classic glass of cold iced tea with a hint of lemon zest.

Wildcard is on shelves now in flavor-specific 4-packs of 12 oz. cans. To find Wildcard near you and to learn more about the offering, visit NewAmsterdamVodka.com.

Wyoming Whiskey releases National Parks No. 2 to
support Yellowstone Forever in celebration of Park’s 150th Anniversary

 Wyoming Whiskey recently announced the release of its limited edition National Parks No. 2 straight bourbon whiskey in tandem with the brand’s continuing partnership with Yellowstone Forever, the official nonprofit partner of Yellowstone National Park. The collaboration was born in celebration of Yellowstone National Park’s 150th anniversary.

The Wyoming Whiskey National Parks No. 2 bottle is the second collectible Limited Edition release in an annual National Park series which debuted in April 2021. It is now available in Yellowstone National Park and throughout Wyoming. It is also available in select U.S. markets and online from ReserveBar, Flaviar and Caskers.
The inaugural release of Wyoming Whiskey’s National Parks series contributed over $120,000 to the National Park Foundation in 2021.

For every bottle sold of Wyoming Whiskey National Parks No. 2 (MSRP $69.99) from May 2022 until supplies last, Wyoming Whiskey will donate $5 up to a maximum donation of $150,000 based on distributor depletions to support Yellowstone Forever in preserving Yellowstone National Park for the next generation of wonderers, wanderers, and explorers.

The limited edition release is a straight bourbon whiskey made from 68-percent corn, 20-percent wheat, and 12-percent malted barley. Wyoming Whiskey National Parks No. 2 whiskey is bottled at 105 proof. All grains are grown In Wyoming and are non-GMO. The water used to produce Wyoming Whiskey is also sourced from a local limestone aquifer that has not seen the light of day in over 6,000 years.

Lux Row Distillers Introduces Ezra Brooks 99, Rebel 100 in 1.75L Bottles

Lux Row Distillers – the Bardstown, Kentucky, home of the Ezra Brooks, Rebel, Daviess County, David Nicholson and Blood Oath bourbon brands – has added two SKUs to its repertoire of offerings at retail. Beginning in June, the distillery’s Ezra Brooks 99 and Rebel 100 brands will be available in 1.75L bottles at a minimum suggested retail price of $44.99 and $35.99, respectively.

Introduced in early 2021, Ezra Brooks 99 is a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Introduced in 2019, Rebel 100 is a wheated bourbon that offers the same round body and full flavor of the original Rebel Bourbon but takes it a step further by dialing up the proof to 100.

“Since their respective launches in 2019 and 2021, Rebel 100 and Ezra Brooks 99 have been very popular with our customers,” said Eric Winter, whiskey brand manager for Lux Row Distillers. “Our decision to include both brands in 1.75L bottles is a reflection of their continued popularity, as well as our ongoing effort to give our customers what they are looking for.”

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