News & Features

What’s Pouring: Angel’s Envy unveils brand home expansion and first virtual distillery plus The Kraken Black Spiced Rum launches new RTD cocktails and a cookie dough flavored whiskey announces national expansion

Angel’s Envy unveils $8.2 million brand home
expansion and first virtual distillery in Decentraland

Expanded retail area at Angel’s Envy Brand Home in Louisville, KY, U.S. (Photo courtesy of Angel’s Envy)

Angel’s Envy, the Kentucky-based craft distiller that produces finished whiskeys, recently unveiled its completed $8.2 million Brand Home expansion at 500 E. Main St. in Louisville, Kentucky. The expansion, which adds 13,000 square feet to the facility, will allow Angel’s Envy to welcome an additional 64,000 visitors each year, doubling annual guest capacity.

The Angel Envy’s Meta Distillery – which includes a gamified and educational distillery production tour and bourbon-making experience, interactive cocktail challenge, Proof of Attendance Protocol (POAP) token, non-fungible token (NFT) wearable giveaways and more – launch in Decentraland on June 14, National Bourbon Day, and remains open through June 20.

“Angel’s Envy has seen significant growth over the past several years, and that will only be amplified with our Brand Home expansion as we can now better meet the incredible demand from visitors who want to tour our facilities and experience our distillery. We’re proud to be part of such a strong community in Louisville and will continue to invest in our hometown,” said Gigi DaDan, ANGEL’S ENVY General Manager.

The expansion to the Brand Home will create approximately 20 new jobs in Louisville and includes new spaces and experiences for guests, such as: a larger retail area, five new tasting rooms, an additional bar space, an event space and full catering kitchen and a designated room for Angel’s Envy’s “Bottle Your Own” experience, which will now offer guests the chance to fill their own bottles of a distillery-exclusive Single Barrel offering.

Visitors can now learn more about distillery experiences, book tours and inquire about private events at angelsenvy.com/distillery.

With the launch of the Angel’s Envy Meta Distillery, the super-premium bourbon brand becomes the first in the Bacardi portfolio of brands to create a Brand Home in the metaverse. Users (age 21+) are taken on a series of gamified experiences such as a mash bill challenge, cask personalization in the barreling room and an ingredient quest to create cocktails. In addition, users have the opportunity to plant virtual white oak trees around the distillery, correlating to trees planted in real life through Angel’s Envy’s “Toast the Trees” initiative – a program created in 2014 to raise awareness about the importance of a healthy white oak tree population to preserve the future of bourbon.

“We are excited to welcome the first distillery in Decentraland with the Angel’s Envy’s Meta Distillery,” said Adam de Cata, Head of Partnerships for Decentraland Foundation. “As we have seen over the past several months, people want to engage in the metaverse with activities and goods that they can relate to from this reality. The ANGEL’S ENVY Meta Distillery creates a new way for people to engage and celebrate in the metaverse.”

The Kraken Black Spiced Rum Launches New Ready to Drink Rum Cocktails

The Kraken Rum, the world’s top-selling dark rum brand, today announced its entry into the ready-to-drink (RTD) category with the release of three new canned cocktails. With the US RTD market expected to continue to expand at a compound annual growth rate of more than 13% until 2030, Kraken is leaning into the category to offer consumers a convenient option to bring their rum cocktails wherever they explore this summer.

“As the demand for ready-to-drink beverages continues to boom and category growth rises, we’re eager and thrilled to introduce a new and convenient way for consumers to enjoy their favorite rum cocktails in three carefully curated flavors,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits. “As one of the only dark rum-based RTD offerings on the shelves, our Kraken Rum cocktails offer an unexpected way to add a little extra fun to your summer plans whether you’re sipping at home or on an adventure at sea.”

Kraken’s new ready-made cocktails are available in three popular rum taste profiles to deliver a refreshing mix of classic and contemporary flavors. The canned cocktails are available and on shelves in select states with additional variants launching nationwide early next year.

  • Kraken & Cola: Balanced cola spices and spiced rum upfront with light citrus on the nose. Rich vanilla and caramel undertones. Finishes with toasted oak and sugarcane.
  • Kraken & Ginger Beer: Candied ginger and honey on the nose. Woody, spicy ginger starts upfront and lasts throughout. Finishes vanilla with subtle tropical fruit and brown sugar.
  • Kraken Rum Punch: Balanced pineapple, cherry, and citrus on the nose. Tropical pineapple upfront with juiced limes throughout with building maraschino and sunburst orange. Finishes ripe mango and citrus peel.

Kraken Rum ready-made cocktails are 5% ABV and sold in 4-pack cans as well as a variety of single-serve tray packs in Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Maryland, Massachusetts, Minnesota, Missouri, Ohio, Rhode Island, Tennessee, Texas, Washington, and Wisconsin at a $12.99 MSRP. 

Dough Ball cookie dough flavored whiskey announces national expansion

Dough Ball, the bold cookie dough flavored whiskey, recently announced its national expansion to multiple states across the country.

Dough Ball is a family-owned beverage company inspired by a fun-loving, yet rebellious spirit. Just like the familiar tastes and smells of chocolate chip cookies, Dough Ball unleashes a sweet and tantalizing flavor that encourages whiskey-lovers to have fun, care less, and always treat themselves.

Dough Ball is available nationwide at major retailers such as Walmart, Kroger, Bevmo, Total Wine, Hy-Vee, and Safeway, for a suggested retail price of $29.99. For more information on Dough Ball, visit www.doughballwhiskey.com and follow the brand on social at @doughball_whiskey.

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