From Puncher’s Chance Bourbon to Blood x Sweat x Tears Vodka, Wolf Spirit founder/proprietor Umberto Luchini is building an independent spirits company and all during a pandemic. Umberto talks about starting his own company, the challenges he’s faced, how he’s adapted, how the company designs its bottles and logos, launching more brands and what’s next.
SHOW NOTES:
Wolf Spirit founder/proprietor Umberto Luchini joins us for a great conversation.
- ONE TOUGH QUESTION: Would you rather go to the mountains or the beach?
- How did you come to start your own spirits company?
- How have you been able to grow so quickly, especially considering recent COVID hardships?
- What’s in the name Wolf Spirit?
- Converting a laundromat into a distillery?
- Blood x Sweat x Tears Vodka
- Mr. Pickels and partnering with animal rescue
- Bottle designs and logo work really stand out on the shelf, how important is that for you all?
- Punchers Chance Kentucky Straight Bourbon
- Other brands
- What’s next for you all