Bar Conversations

Episode 62: Building a company during the pandemic with Wolf Spirit’s Umberto Luchini

From Puncher’s Chance Bourbon to Blood x Sweat x Tears Vodka, Wolf Spirit founder/proprietor Umberto Luchini is building an independent spirits company and all during a pandemic. Umberto talks about starting his own company, the challenges he’s faced, how he’s adapted, how the company designs its bottles and logos, launching more brands and what’s next.

SHOW NOTES:

Wolf Spirit founder/proprietor Umberto Luchini joins us for a great conversation.

  • ONE TOUGH QUESTION: Would you rather go to the mountains or the beach?
  • How did you come to start your own spirits company?
  • How have you been able to grow so quickly, especially considering recent COVID hardships?
  • What’s in the name Wolf Spirit?
  • Converting a laundromat into a distillery?
  • Blood x Sweat x Tears Vodka
  • Mr. Pickels and partnering with animal rescue
  • Bottle designs and logo work really stand out on the shelf, how important is that for you all?
  • Punchers Chance Kentucky Straight Bourbon
  • Other brands
  • What’s next for you all

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