Episode 62: Building a company during the pandemic with Wolf Spirit’s Umberto Luchini

From Puncher’s Chance Bourbon to Blood x Sweat x Tears Vodka, Wolf Spirit founder/proprietor Umberto Luchini is building an independent spirits company and all during a pandemic. Umberto talks about starting his own company, the challenges he’s faced, how he’s adapted, how the company designs its bottles and logos, launching more brands and what’s next.

SHOW NOTES:

Wolf Spirit founder/proprietor Umberto Luchini joins us for a great conversation.

  • ONE TOUGH QUESTION: Would you rather go to the mountains or the beach?
  • How did you come to start your own spirits company?
  • How have you been able to grow so quickly, especially considering recent COVID hardships?
  • What’s in the name Wolf Spirit?
  • Converting a laundromat into a distillery?
  • Blood x Sweat x Tears Vodka
  • Mr. Pickels and partnering with animal rescue
  • Bottle designs and logo work really stand out on the shelf, how important is that for you all?
  • Punchers Chance Kentucky Straight Bourbon
  • Other brands
  • What’s next for you all

Published by Jonathan Greene

Jonathan Greene is the host of the Hops & Spirits Podcast. Jonathan loves craft beer, whiskey and telling great stories.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: