Thomas Rhett and Jeff Worn add to the family with the release of Dos Primos Tequila Añejo
The founders of Dos Primos Tequila – superstar Thomas Rhett and his cousin, Jeff Worn – are introducing the latest Dos Primos variant: Dos Primos Tequila Añejo. Dos Primos Tequila Añejo is competitively priced with other super-premium tequilas, and will be available in a 750 ml bottle in select U.S. markets beginning in March.
Dos Primos Tequila Añejo is made from hand-harvested 100% blue agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico, and aged for at least 13 months in used bourbon barrels. The finished product is bright amber with notes of brown spices, dried fruit and caramel on the palate.
“Bringing Dos Primos to life initially with our Blanco tequila, then with Reposado and now Añejo, has been an incredible journey,” said Thomas Rhett. “Our Añejo is a super-smooth and flavorful tequila that can be enjoyed year-round, and we can’t wait for everyone to enjoy it with their friends and family.”
Dos Primos is distilled at Destiladora Gonzalez Lux, located just outside the city of Arandas, Mexico, in the highlands of Jalisco. Rodolfo Gonzalez, a third-generation master distiller at Destiladora Gonzalez Lux, worked with the two cousins to create Dos Primos Blanco, Reposado and Añejo.
The suggested retail price for a 750ml bottle of Dos Primos Tequila ranges from $39.99 to $54.99, depending on the variant. For more information or to find a retailer, visit DosPrimosTequila.com.
Daviess County Bourbon and Ducks Unlimited announce three-year partnership
Ducks Unlimited (DU) and Daviess County Bourbon announced they have entered into a three-year partnership that designates the entire family of Daviess County Bourbon variants as Proud Partner of Ducks Unlimited – the highest partnership designation offered by the organization. The partnership officially commences in January 2023.
As Proud Partner, the Daviess County Bourbon brand family will soon feature a DU logo on all variant labels and other trade marketing materials, potentially to include in-store displays. The partnership also provides opportunities to engage in awareness-building programs through DU and Daviess County communications channels.
Launched in partnership between Lux Row Distillers (makers of Daviess County Bourbon) and DU 2021, Daviess County Double Barrel Bourbon proudly featured the DU logo, which will now be found on all Daviess County Bourbon variants. Additionally, DU supported the partnership through an ad in Ducks Unlimited Magazine, editorial support in other DU media channels and a series of DU premier events. DU plans a similar level of support to the entire Daviess County Bourbon brand family throughout the partnership period, including sponsorship opportunities for Daviess County Bourbon at the DU National Convention.
The Daviess County Bourbon family is available at retailers nationwide at a price range of $40-50 per 750ml bottle. For more information regarding the Daviess County Bourbon Proud Partner designation, visit www.ducks.org.
$78M Investment for Sazerac Owned Northwest Ordinance Distilling in Indiana
Northwest Ordinance Distilling, a member of the Sazerac family, announced it will expand its production facility in New Albany, Indiana, at the former General Mills Pillsbury plant. The $78 million expansion will better allow the company to meet market-demand for their product.
This new expansion will include $25 million in building improvements and $53 million in four new processing and bottling lines, bringing the total number of lines at the New Albany facility to 14. The proposed expansion will result in the addition of up to 50 fulltime employees over four years.
Northwest Ordinance Distilling is part of the Sazerac family, one of America’s oldest family-owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada.
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