News & Features

What’s Pouring: Beam launches new limited-edition whiskey line plus Spindrift Spiked adds more flavors and Black Infusions crafts Dirty Shirley RTD

Beam launches limited-edition whiskey line with Hardin’s Creek

Photo courtesy of Beam Suntory

The James B. Beam Distilling Company recently celebrated the launch of Hardin’s Creek™, a new brand that will chart the ongoing story of the Beam family legacy, through highly limited and rare releases.

Each set of releases will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more. This year’s inaugural Hardin’s Creek series will launch with two expressions: Jacob’s Well™ Kentucky Straight Bourbon Whiskey, a thoughtful blend of two ultra-aged bourbons, and Colonel James B. Beam™ Kentucky Straight Bourbon Whiskey, a carefully crafted young whiskey.

“We couldn’t be more excited to launch Hardin’s Creek, particularly after the refresh of the James B. Beam Distillery and the opening of the Fred B. Noe Distillery. This has been a long time in the making, and I can’t wait to share it with the world,” said Freddie Noe, the newly appointed Master Distiller of the Fred B. Noe Distillery.

• Hardin’s Creek Jacob’s Well: This is a blend of two ultra-aged expressions: one 16-year-old traditional bourbon and one 15-year-old high-rye bourbon. This edition pays tribute to the first family distiller, Jacob Beam, and the well he built in 1795. It features an SRP of $149.99 and 108 Proof.

• Hardin’s Creek Colonel James B. Beam: The limited-edition, two-year-old whiskey achieves a depth of flavor usually reserved for more mature bourbons by taking it off the still at a lower distillation proof, imparting more flavor from the fermentation process and letting the barrel’s characteristics shine through at a younger age. It features an SRP of $79.99 and 108 Proof.

For real-time information about Hardin’s Creek, follow along on Instagram @HardinsCreek. Both limited-edition expressions will be available at retail and in bars and restaurants in the United States beginning July 2022.

Spindrift® Spiked delivers flavor through real squeezed fruit

Spindrift® Spiked recently announced the addition of four new varieties to their real fruit lineup, including long-time Spindrift favorites and one entirely new flavor. In addition to sparkling fan favorites Grapefruit, Lemon, and Blood Orange Tangerine, Spindrift is debuting a new, Spiked-exclusive flavor: Passion Orange Guava.

The new Spindrift Spiked variety pack is named the “Paradise Pack,” inspired by stand-out flavor Passion Orange Guava.

In addition to the release of their Paradise Pack this spring, Spindrift Spiked expanded availability into new U.S. markets including AZ, CA, CT, FL, GA, IL, ID, MA, ME, MN, NC, NH, NY, OR, RI, TN, WA, and VT. An additional 6 states will be added later this year.  

Spindrift Spiked is available in a 12-pack variety at 82-95 calories and 4% ABV per 12-oz. Can. With the four new flavors, Spindrift offers a total of eight Spiked varieties: Half & Half, Lime, Mango, and Pineapple. The new flavors will be available mid-May and can be found in the hard seltzer section of quality grocery and liquor stores as well as bars and restaurants.

Black Infusions launches Dirty Shirley RTD

According to the New York Times, the ‘drink of the summer’ is the Dirty Shirley. Enjoying this summer sip is as easy as grab-n-go as the makers of Black Infusions launched a Dirty Shirley RTD.

The Shirley Temple has been a popular non-alcoholic drink since its namesake pranced and pouted across movie screens in the 30s. The adult cocktail version is made ‘dirty’ with a shot of vodka.

Black Infusions Dirty Shirley (ABV 6.9%) will be available in 12-ounce single cans and 4-packs (SRP $13.99).

Black Infusions products are currently distributed in 19 markets, including California, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Maine, Maryland, Massachusetts, Missouri, Nevada, New Hampshire, New Jersey, New York, Rhode Island, Texas, Vermont, and Washington, DC and are available online.

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