News & Features

What’s Pouring: Luxco introduces Alias Straight Rye Whiskey plus Lone River launches Ranch Rita and Spiceology & Maker’s Mark partner up

Luxco Introduces Alias Straight Rye Whiskey

Photo courtesy of Luxco.

Luxco has launched Alias Straight Rye Whiskey and it will be available starting May 2022. Distilled at Luxco’s Ross & Squibb Distillery in Lawrenceburg, Indiana, Alias is bottled at 90 proof (45% ABV).

Alias Straight Rye Whiskey features a mash bill that is 51% rye, 45% corn and 4% barley malt, delivering tasting notes that include a balanced aroma of sweet fruit and rye spice, complemented with slight hints of mint; a palate that offers forward notes of caramel, vanilla and fruit with a bold rye finish; and flavors of fruit, rye, spice, mint, caramel and vanilla throughout.

The Alias brand pays tribute to our country’s early female distilling pioneers, many of whom used their initials to hide their gender in order to own and operate distilleries. Alias Rye Whiskey features a bold, black bottle and black label with striking white logo and the slogan: “Forgotten Names. Unforgettable Flavors.”

To celebrate the launch of Alias Straight Rye Whiskey, Luxco is conducting a write-in contest to win a six-day, travel-expenses-paid distiller course at Moonshine University. Consumers 21 and older can simply visit the Alias website ( or scan a QR code on point-of-sale at participating retail accounts and respond in 10 words or less to the contest question: “What does a scholarship to Moonshine University mean to you?” Contest entries will be accepted between May 2 and August 30, 2022.

Lone River Beverage Co. launches new margarita style beverage, Ranch Rita

Inspired by Far West Texas, Lone River Beverage Company recently announced the launch of its new margarita style beverage, Lone River Ranch Rita.

Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned margarita style beverage, with quality ingredients, fuller flavor and a 6% ABV. The inspiration for Ranch Rita came from Far West Texas where the iconic ranch water and margarita cocktails are rooted in ranching history. Ranch Rita joins the full Lone River portfolio at major retailers nationwide.

Lone River Ranch Rita Margarita Style is available in 6-packs of 12 oz cans as well as 16 oz and 23.5 oz single serves, best enjoyed chilled from the can and dressed with lime and salt.

For more information about Lone River Ranch Water and Ranch Rita, as well as to find a retailer near you, follow @RanchWater on social and visit

Spiceology, Maker’s Mark 46 Reimagine
Family Recipes with Four New Spice Blends

Spiceology, Inc., recently announced a partnership with Maker’s Mark and debuted a custom four-pack spice blend which takes America’s most beloved family dishes to the next level.

Bill Samuels, Jr. – son of the founders of Maker’s Mark – went on a similar journey when he reimagined his family legacy recipe with the creation of Maker’s Mark 46 bourbon. This inspired the two flavor-forward brands to identify America’s favorite passed-down generational recipes and transform them into spice blends that would offer a new twist on family classics.

To select which family recipes Spiceology and Maker’s Mark would bring to life, the two brands collected data from a commissioned survey conducted by market research company OnePoll. In addition to the generational Maker’s 46 recipe, the inspiration behind this special spice collection, the survey also revealed three other beloved family recipes, including: fried chicken, meatballs and potato salad.

As part of the Maker’s Mark 46 Family Recipes, Reimagined Spice Blend Flight, consumers will enjoy: Bill’s Recipe #46 Bourbon-Inspired Spice Blend, Fried & True Umami Chicken Blend, Mom’s Meatballs Sweet & Sour Blend, and Everything Potato Herbaceous Blend.

Individual spice blends from the Maker’s Mark 46 Collection retail for $14.95 and the box set for $29.95. For more information, visit

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