Alcohol & Mocktails with Mocktail Club’s Pauline Idogho

Inspired by her global travels and quest to find healthy and enjoyable alternatives to alcohol, Mocktail Club founder Pauline Idogho has turned a passion project into something quite unique.

Hops & Spirits: How and why did you launch Mocktail Club
Pauline Idogho: I came up with the concept of Mocktail Club when I was expecting and wanted healthy and sophisticated non-alcoholic options and found limited options. Mocktail Club is a line of ready-to drink non-alcoholic cocktails. We recreate the complexity, nuance and boldness of a great cocktail by using savory, tart, sweet and bitter notes.

HS: How did the name come about?
PI: I wanted too people to easily find what they were looking for if they were looking for non-alcoholic options and I also wanted to feel inclusive so that people who were choosing to not drink or drink less could feel like they were part of a club or a community. We also have a subscription model where you can be part of our club and order non-alcoholic cocktails.

HS: What was it like to leave finance and get into the alcohol/non-alcohol world? 
PI: Very interesting. In finance, you get to meet entrepreneurs and evaluate projects. However, building a brand from scratch in the non-alcoholic sector has been fascinating and rewarding. The non-alcoholic sector has been growing rapidly over the last couple of years, so it has been great to be part of this growth. 

HS: How did your travels inspire the flavors Mocktail Club offers? 
PI: The idea for a new flavor starts from a feeling I want to evoke based on a travel experience. Then, the next steps are to find the right ingredients and flavor profile to create it. I also feel the fun aspects of a great cocktail  are the complexity and layers. We like to use unique ingredients such as cardamom or lemongrass that are found in different parts of the world and that bring a different perspective to the drinks.

HS: You don’t just promote Mocktail Club, but other nonalcoholic drinks, why is that so important to you? 
PI: I am a founding member of the Adult-Non-Alcoholic Board Association (ANBA).  Our key focus is building the non-alcoholic sector up so that people can always have great mindful options if they choose to drink less or decide not to drink.

HS: What can folks expect from Mocktail Club in 2022? 
PI: We expect to launch a new flavor this summer and expand our geographic footprint.

For more on Mocktail Club, check out their website and social media.

Published by Jonathan Greene

Jonathan Greene is the host of the Hops & Spirits Podcast. Jonathan loves craft beer, whiskey and telling great stories.

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