It’s time for the Craft Beer Roundtable as GoodBeerHunting.com’s Bryan Roth and BeerCrunchers.com founder Doug Veliky join us. We hit on a variety of topics, including how craft breweries are diversifying and should small/local craft brewers do the same, brand extensions and refreshers, unique partnerships happening more often and how breweries can better engage through social media.
It’s our fifth Craft Beer Roundtable and our panel includes: Jonathan Greene, host of Hops & Spirits; Bryan Roth, editor and writer at Good Beer Hunting and director of the North American Guild of Beer Writers; and Doug Veliky, chief strategy office for Revolution Brewing and founder of BeerCrunchers.com.
- Panel introduction
- Big breweries are diversifying with ready-to-drink cocktails and seltzer brands, but what show local/smaller craft breweries do? Or do they need to do anything?
- Brand refreshers and brand extensions
- Are unique partnerships becoming more of a thing? (https://www.goodbeerhunting.com/sightlines/2021/7/16/boston-beer-beam-suntory-team-up-to-blur-alcohol-category-lines)
- How can breweries engage better through social media and keep up with new social media?
SHOW PARTNER: Check out Nose Your Bourbon social media and their website so you can train your nose to find the nuances in bourbon. Visit noseyourbourbon.com for the Original Nosing Kit, the expansion kit and more.